• Finn Faubion

4 Strategies to Conquer Your Fear of Starting a Business

Updated: Aug 10, 2021

If you are reading this article, chances are you're feeling overwhelmed, anxious, and a little (or a lot) scared of starting a business. You know that in your heart, owning your own business has always been a dream of yours, maybe you even have a solid business plan and are stuck in taking the next step by turning on the "open for business sign."

The anxiety you have about starting a business for the first time does not have to be this terrifying, but you should also know that it is totally "normal" to feel all the ways you are feeling. In this blog article, I am going to help you gain a little courage in order to create a driven and actionable mentality that supports your ability to take the leap of faith and bet on yourself and your abilities to excel in starting a business for the first time!

Okay, so you have your business plan. You have a firm understanding of your SMART (specific, measurable, attainable, relevant, and time-based) goals and objectives, you have strategies in place to successfully implement and monitor these goals/objectives, you are committed to staying consistent, and you know how you will manage and track your finances... Let's go!

Wait.... You mean to tell me that you are scared to pull the (metaphracle) trigger? You are overwhelmed and anxious about actually starting your business? Do you have fears of what others might think and the possibility of failure?


In order for me to provide you with the best tips for starting your own business, I need to explain what worked for me. I too have been in your shoes, in fact, it took me nearly a year to fully commit to starting my own marketing agency. One thing I can tell you for certain, is that actually starting is the toughest part. For me, it was a fear of failure and wasting money and time on something that I would end up not being good at. This of course was bologna.

Here is the thing about deciding to start a business. We know that there is risk involved and there is often a lot at stake by taking the time, energy, money, and resources for something you are passionate about... WAIT! Did I just say "passionate?" Darn right I did and having passion for what you do will be a driving force in your ability to succeed.

Most people don't start a business they are not deeply interested in. Owning your own business in and of itself has so many natural upsides, it is hard to not feel passionate about setting your own schedule, working wherever you want (as a digital marketer), and putting in the time and energy you so choose.

Now, let's also be realistic here and recognize that that kind of freedom does not happen overnight, however, I am assuming that if you are reading this, it is because like me, you are a hustler. You are passionate and driven to own your own business in a field that you are an expert in. I can tell you this for certain, there is no greater reward than being able to support someone with your own expertise. For me, that is website development and reputation management. I cannot tell you how awesome it feels to help a small business completely dominate in their niche!

So again, the wisdom that I am going to impart on you today does not come from me... Nope, not at all, I cannot take any credit for what I am about to tell you. What I am about to share with you comes from Dr. Brené Brown, a research professor at the University of Houston in the areas of vulnerability, shame, empathy, and courage. She is also a best selling author who has two successful podcasts Unlocking Us and Dare to Lead, has given TED Talks, and has appeared on many televised and podcast shows. I think you get my point.

I first learned about how to overcome my fears of starting my first business when listening to one of Brené's podcasts titled "Brené on FFTs." FFTs, or Fucking First Times is a term that Brené came up with in reference to the many uncomfortable first times that people around the world were experiencing as a result of the COVID-19 pandemic. Here are the four ways that Brené Brown teaches us to overcome the fear and anxiety of FFTs.

Tip #1: Identify and Name the First Time

Brené debunked the myth that calling a fear out will only give it power. In her exact words, "Let me dispel this myth now with 400,000 pieces of data and 20 years of research." She explained that what actually happens when we name our fears is that WE are the ones given the power, no one else. She also went on to quote Martin Luther King Jr., “Power is the ability to effect change and achieve purpose.” Which, in essence, means that by naming our fear of doing something for the first time, "it doesn’t give the hard things power, it gives us the power to effect change and achieve purpose."

So let's practice this right now. Take a moment to speak your fear of starting your business out loud, maybe even write it down and repeat it to yourself and someone you love. Take your power back, this is YOUR moment to shine!

Tip #2: Normalize It

Here Brené reminds us that it is completely normal to feel however you are feeling about starting something new for the first time. Starting a business for the first time is UNCOMFORTABLE, because there are so many unknowns, this is a feeling that everyone has, no matter what the first time is.

Think about it... Was your FIRST job interview easy peasy, or were you terrified and/or anxious?" How about your first date? Was that easy?

Fear is normal in any new situation. In the words of Brené, "This is uncomfortable because bravery is uncomfortable.”

You are BRAVE.

Tip #3: Put it Into Perspective

THIS IS NOT PERMANENT. The one guarantee that you can always count on is that you will never have to relive this first ever again. Something can only remain a first time until you do it! Sure, you may still struggle and feel moments of uncertainty or doubt, but you will NEVER have to undergo the same level of fear that you had before you started.

You are NOT ALONE.

Tip #4: Reality Check

Remember, this is your FIRST TIME, so it is going to be twice as difficult, take ten times longer, and you will most certainly be more stressed than ever. Starting a business in theory sounds like a great idea. Make your own hours, control how much you earn, and best of all, earn money doing what you love. Gosh that sounds great! Only that's not what it's like in the beginning, and maybe not for a while.

You cannot expect to turn your business into your dream career overnight. In fact, having grandiose expectations may just be the end all to your business endeavor. This is why reality checking yourself is so important in the FFT process! In this portion of the podcast, Brené quoted Nelson Mandella and Anne Lamott when they said, “Expectations are just resentments waiting to happen.”

Reality check yourself, daily if you have to. Write in on sticky note and paste it to your computer.

This will be DIFFICULT, you CAN do HARD THINGS.

Let's have a recap on Brené Brown's Tips for Overcoming FFTs.

Tip #1: Identify and Name the First Time

Tip #2: Normalize It

Tip #3: Put it Into Perspective

Tip #4: Reality Check

If you listen to the podcast you will notice that Brené is not referring specifically to first time business owners, instead she is more so speaking about the fears of FFTs during the beginning of the COVID-19 pandemic and how in reality, we face FFTs all throughout our lives. While she is not speaking directly about first time business owners, her words resonated deeply with me and I hope they do for you as well.

I hope you found this information valuable and if you have not yet, check out Brené of FFTs HERE.

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Check out my YouTube channel where I get a little vulnerable discussing my own FFTs.

Contact Finn Local Marketing to learn how I can develop, support, and monitor your business's online reputation today!


Book a FREE brand strategy with Finn HERE.


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"There are three types of people, those who make things happen, those who watch things happen, and those who are wondering what just happened."

-Neil Patel

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